FENBID400MG2016DIGITALCONNECTIONPLANBriefRecapBIZOBJECTIVEConvertusersfromotherOralWMOTCbrands.COMM.OBJECTIVEDriveAwarenessandTrialamongexistingpainkillerusers,includingcompetitiveusersandFenbid300lapsedusersBARRIER“IamnotawareofFenbid400anddon’tknowwhyithasmoresuperiorefficacy”KEYMESSAGE新上市,止痛更强效Co