iRobotDouble11MarketingPlanAug2016TargetProduct&PriceStrategyMarketing&PromotionAlignment&SupportfromTmallContent2016Double11预售Target123MM2.16MM?24812.3%销售额访客数=*客单价*转化率2016123MM52MM2.16MM20151.02MM¥2481元2015¥2999元2.3%20151.65%237%212%82%139%2016年,品牌将倾注站内、站外、赠品等众多资源支持双十一。在预售阶段,iRobot在延续15年双十一“专卖店bund