LeeSS18MoveYourLeePartyMediaPlanPreparedbyPRObjectiveRe-connectwith“millennial”PDLsunder“MOVEYOURLEE”newbrandcommunicationplatformthrough“JadeFusion+”collection;Continuetogainmen’sbusinesssharewithendorsementinfluence;BuildLeecommunitythroughLeeCreateandimbedintocampaignasabrandidentityandultimately