NIVEASocialStrategyStrategySetupBRANDOBJECTIVEHereiswhereyouarerightnow@NIVEA妮维雅官方Fans:653,435738,838(2014.Jun)Analysttool:yeezhao5AnglesOfDailyMaintenance关联性,原创性,趣味性,冲击力,互动性,病毒性8BrandContentLifestyleSharableContentInteractiveContentHottopicSocialContentKOLAmplificationNotexpressingthebrandpersonali