闪电蜂口碑传播战役_0109

闪电蜂口碑传播战役提案??Prepared??by??Ringta??Yang??|??Inspire??Communications??????麦肯嘉文|Inspire??Communications??目录??传播目标??定位梳理??市场痛点??品牌口碑??产品口碑??传播体系??1??2??3??4??5??6??麦肯嘉文|Inspire??Communications??传播目标??口??碑??打响品牌??塑造口碑??促成转化麦肯嘉文|Inspire??Communications??传播脉络??闪电蜂品牌??手机服务创新专家??手机保险??以旧换新??侧重消费者：519-永久保期??