AGENDATHEBRIEFTHETHINKINGCREATIVEIDEASUMMARYTHEBRIEFCYNisoneofmostimportantfestivalthatwecouldleverageforbrandcommunication.Inthiscampaign,weaimtodevelopABCcrosscategoryCNYcampaignbasedonCNYrelevantinsightto:BuildbrandawarenessandbrandrelevancywithCNYfestivaloccasion.Driveproductdesirethroughdigital