INSIGHTSERIESTheDefinitiveFacebookAdvertisingPlaybookmarinsoftware.com9BESTPRACTICESERIESMobileAdvertisingAroundtheGlobe:2016AnnualReport2BEST?PRACTICE?SERIESMobileAdvertisingAroundtheGlobe:2016AnnualReportmarinsoftware.comTABLEOFCONTENTSExecutiveSummary.........................................03Int